Every product has a story. I help tell it.
Turning ideas into impact, and building experiences that people love.
I’m a strategic storyteller who helps media and tech brands turn complex ideas into stories people care about. Over the past 9 years, I’ve built products, audiences, and momentum by shaping narratives that drive engagement and growth for companies like BuzzFeed, 9to5Mac, Vox Media, The Verge, and Penske Media. In these roles I've partnered with major retailers like Amazon, Target, Walmart, and Macy's and manufacturers like Google, Cuisinart, Nestle, Penguin Random House, homesick, among others.
I'm frequently cited in Techmeme and my writing and concepts have been shared by major publications like MacStories, TechCrunch, Forbes, MacRumors, iMore, 512Pixels, BGR, Daring Fireball, and more.
I’m drawn to building what’s next and using storytelling to create clarity, connection, and lasting impact. To put it simply, I just love making products people can enjoy.
150+
Products Brought to Market Around the World
$500M+
In Sales Driven at Major Retailers
95,000+
Followers Across Social Media Platforms
9
Years of Experience in Media and Tech
“…a talented designer with a particularly keen eye for trends…”
“…he usually has better ideas about Apple products than Apple does.”
“Parker is the Swiss Army knife of app and interface design."
Tasty at Walmart
A popular collection of kitchen tools inspired by the iconic videos, which I helped to expand all around the world.
The Verge x dbrand
The first-ever consumer product collaboration for The Verge with one of the best accessory makers.
Polygon's Year of the Ring
A beautiful compendium of important stories about the history of one of the most beloved fantasy franchises.
NYMag Shop & More
Completely revamped online stores and merch programs for New York Magazine and other Vox brands.
Goodful x Casetify
100% compostable, high-quality iPhone and AirPods cases inspired by astrology from BuzzFeed's wellness brand.
![](data:image/svg+xml,<svg display="block" role="presentation" viewBox="0 0 24 24" xmlns="http://www.w3.org/2000/svg"><path d="M 18.914 8.181 C 18.774 8.291 16.316 9.675 16.316 12.754 C 16.316 16.316 19.443 17.576 19.536 17.607 C 19.521 17.685 19.038 19.334 17.887 21.014 C 16.861 22.491 15.787 23.969 14.154 23.969 C 12.521 23.969 12.101 23.02 10.219 23.02 C 8.384 23.02 7.73 24 6.237 24 C 4.744 24 3.702 22.631 2.504 20.951 C 1.12 18.976 0 15.911 0 13.003 C 0 8.337 3.033 5.863 6.02 5.863 C 7.606 5.863 8.928 6.906 9.923 6.906 C 10.873 6.906 12.35 5.802 14.154 5.802 C 14.839 5.802 17.296 5.864 18.914 8.182 Z M 13.298 3.826 C 14.044 2.94 14.573 1.711 14.573 0.482 C 14.575 0.32 14.56 0.159 14.528 0 C 13.314 0.047 11.868 0.809 10.997 1.82 C 10.312 2.598 9.675 3.826 9.675 5.07 C 9.675 5.257 9.705 5.444 9.721 5.506 C 9.799 5.522 9.924 5.537 10.048 5.537 C 11.137 5.537 12.506 4.807 13.298 3.827 Z" fill="rgb(0, 0, 0)" height="24px" id="v04r379mL" transform="translate(2 0)" width="19.536000000000005px"/></svg>)
BuzzFeed Games
New card game experiences inspired by the virality of BuzzFeed content made with Buffalo Games.
The Verge Membership
Worked to deploy The Verge's new membership program, including hard goods and newsletters.
BuzzFeed Events
Coordination for events with celebrities, restaurant activations for Tasty, and PR moments like major announcements.
Product Labs Sprints
Rapid product development for corporate clients at BuzzFeed like Maybelline, 3M, Lego, and more.
Tasty & Google Home
Limited edition Tasty kitchenware bundle in partnership with Google for Black Friday.
Stories From the Edge
Special-edition issues of Rolling Stone available first on Apple News with exclusive stories.
9to5Mac Store
The first-ever merch collection for 9to5Mac and 9to5Google inspired by fan favorite elements of iconic products.
Tasty at Walmart
A popular collection of kitchen tools inspired by the iconic videos, which I helped to expand all around the world.
The Verge x dbrand
The first-ever consumer product collaboration for The Verge with one of the best accessory makers.
Polygon's Year of the Ring
A beautiful compendium of important stories about the history of one of the most beloved fantasy franchises.
NYMag Shop & More
Completely revamped online stores and merch programs for New York Magazine and other Vox brands.
Goodful x Casetify
100% compostable, high-quality iPhone and AirPods cases inspired by astrology from BuzzFeed's wellness brand.
BuzzFeed Games
New card game experiences inspired by the virality of BuzzFeed content made with Buffalo Games.
The Verge Membership
Worked to deploy The Verge's new membership program, including hard goods and newsletters.
BuzzFeed Events
Coordination for events with celebrities, restaurant activations for Tasty, and PR moments like major announcements.
Product Labs Sprints
Rapid product development for corporate clients at BuzzFeed like Maybelline, 3M, Lego, and more.
Tasty & Google Home
Limited edition Tasty kitchenware bundle in partnership with Google for Black Friday.
Stories From the Edge
Special-edition issues of Rolling Stone available first on Apple News with exclusive stories.
9to5Mac Store
The first-ever merch collection for 9to5Mac and 9to5Google inspired by fan favorite elements of iconic products.
CelebratingCelebrabra
Where I've Worked
“…he usually has better ideas about Apple products than Apple does.”
“Parker is the Swiss Army knife of app and interface design."
“…a talented designer with a particularly keen eye for trends…”
Some Nice Quotes
CelebratingCelebrab
Selected Projects
CelebratingCelebrabr
Thanks for stopping by 🙂
150+
Products Brought to Market Around the World
$500M+
In Sales Driven at Major Retailers
95,000+
Followers Across Social Media Platforms
9
Years of Experience in Media and Tech
Every product has a story. I help tell it.
Turning ideas into impact, and building experiences that people love.
I’m a strategic storyteller who helps media and tech brands turn complex ideas into stories people care about. Over the past 9 years, I’ve built products, audiences, and momentum by shaping narratives that drive engagement and growth for companies like BuzzFeed, 9to5Mac, Vox Media, The Verge, and Penske Media. In these roles I've partnered with major retailers like Amazon, Target, Walmart, and Macy's and manufacturers like Google, Cuisinart, Nestle, Penguin Random House, homesick, among others.
I'm frequently cited in Techmeme and my writing and concepts have been shared by major publications like MacStories, TechCrunch, Forbes, MacRumors, iMore, 512Pixels, BGR, Daring Fireball, and more.
I’m drawn to building what’s next and using storytelling to create clarity, connection, and lasting impact. To put it simply, I just love making products people can enjoy.
Thanks for stopping by 🙂