Work History
Vox Media
Product & Marketing Manager (Current)
Pioneered The Verge’s entry into the consumer products market through strategic collaborations, including notable projects like The Verge x dbrand. This initiative not only established a strong presence in the market but also generated a new revenue stream, bolstered the brand’s image, and fostered greater reader loyalty.
Led the development of a creative, long-term book publishing program for Polygon.
Oversaw the web design process for ten new online B2C merchandise stores affiliated with Vox Media editorial brands, achieving six-figure sales within the first full year.
Managing review badging and quote licensing businesses for The Verge and Polygon driving hundreds of thousands of dollars in revenue.
9to5Mac
E-Commerce Consultant & Contributing Writer
Generated 4,300,000+ views writing about tech industry news, delivering thoughtful op-eds, creating product concepts, tips and tricks content, and providing speculation about future products and services.
Launched a new merchandise program, designed apparel and accessories for the 9to5Mac fanbase, and contributed my expertise in digital media on e-commerce and membership strategies.
BuzzFeed
Product & Marketing Manager
+ 3 previous roles
Drove hundreds of millions of dollars in retail sales for BuzzFeed-branded and sub-branded products at major retailers including Amazon, Walmart, Target, Macy’s, and more.
Led and participated in the development of 100+ consumer products across a wide variety of categories including electronics, consumables, publishing, toys, apparel, and more.
Spearheaded the migration of BuzzFeed’s Goodful wellness brand from Macy’s to Amazon, securing multiple bestseller placements on Prime Day in 2020 and 2021.
Education